BUILD YOUR BRAND AND LEAD

WATSON CREATIVE IS A DESIGN-LED MARKETING FIRM. WE HELP LOCAL AND GLOBAL COMPANIES LEAD BY EXAMPLE BY SHOWING THEM HOW TO LEAD BY BRAND. WE DESIGN EVERYTHING: IDENTITIES, PUBLICATIONS, POSTERS, BOOKS, EXHIBITIONS, ARCHITECTURE, INTERIORS, PRODUCTS, WEBSITES, AND DIGITAL INSTALLATIONS. EACH OF OUR CLIENTS WORKS DIRECTLY WITH A MEMBER OF OUR CREATIVE STAFF; THERE IS NO MIDDLE MAN: NO BUSINESS DEVELOPER, NO ACCOUNT MANAGERS. WE WORK FOR YOU, BY WORKING WITH YOU EVERY STEP OF THE WAY TO DEVELOP A LONG-TERM RELATIONSHIP ROOTED IN RESULTS.

We combine technology, design and brand in everything we do. Below is a linear overview of our process, but we encourage you to view it more as an “a la carte” menu than as a rigid step-by-step system. Different companies start at different points on this continuum; it all depends on their stage in development. Sometimes our clients simply need great design for a strategy already set in motion, rather than open heart surgery on their company. So whether you’re a Fortune 100 company or an entrepreneur looking to make a positive difference in the world, we’ll help make your ideas and dreams a reality. We’re always on the clock, just holler!

STRATEGY

Watson’s combined work with Fortune 100 companies, government agencies, global sports teams, celebrities, and small boutiques, along with over ten years across the Nike portfolio contributes to a diverse and well-informed view on Design and Marketing. A balance between creative problem-solving techniques and our proven business sense supports an infrastructure of ideas that solely benefits you. Regardless of a focus on products or services, shifting the consumer demand curve is as much an art as it is a strategy.

From sharing unique insights on your consumers, to helping define your brand’s personality, we’ll assist you in blueprinting your business and establishing an effective communications plan that conserves your resources and exceeds your expectations.

Consumer/Market Research
Brand Equity Valuator (BEV)
Business Design
Marketing Plan
Training, Workshops & Consulting

DESIGN

Creativity is what gives brands their traction in the marketplace and we believe our process, systems, and tools will help you efficiently mold authentic brand stories and memorable experiences that transform perception, enrich connections, and drive change; stories that help people identify with the raw character of the brand, and stories that are based on a core truth which stand the test of time. From Olympic initiatives seen around the world to simple iPhone apps you might use everyday, we’re capable of creating integrated design solutions covering branding, print, product, digital, and environments. Large or small, drop us a line to learn more.

Name & Verbal Branding
Brand Identity
Visual System
Execution & Development
– Print
– Digital
– Environment
– Product

MARKETING

WATSON CREATIVE is an entrepreneurial-minded Design, Marketing, and consulting firm relentlessly driven to accelerate the growth of our clients. For over fifteen years, Watson has helped develop some of the worlds most cherished marketing campaigns (NIKE, GE, MTV, NBC, etc.) as well as numerous local businesses and organizations in the Portland area.

Our Design-led process blends marketing into the fabric of your product or service to create a pattern of behavior; not an expensive stylistic veneer. We believe when a brand has a deep rooted meaning that touches the hearts and minds of consumers, marketing is significantly easier and less expensive. The brand becomes part of our culture and therein, a part of our lives. It’s not just another commodity or service, but something we trust, respect, and enjoy.

Digital Marketing
Public Relations
Experiential Marketing
Advertising