WE’RE DESIGNERS, WRITERS, PARENTS, MENTORS, MUSICIANS, MARKETERS, VOLUNTEERS, PROGRAMMERS, FILMMAKERS, MBA’S AND DREAMERS. FOR US, DESIGN AND MARKETING FALL SOMEWHERE BETWEEN A PASSION, A SPORT AND AN OBSESSION. WATSON CREATIVE IS A DESIGN-LED MARKETING FIRM BASED IN PORTLAND, OREGON. WATSON CUT HIS TEETH WORKING AS A DESIGNER FOR THE INTERNATIONAL DESIGN FIRM, LIPPINCOTT, OUT OF THEIR NYC OFFICE. HE THEN SPENT OVER TEN YEARS AS A DESIGNER FOR NIKE, DURING WHICH TIME HE EARNED AN MBA FROM GEORGE FOX UNIVERSITY.
Overtime these diverse, deep experiences have allowed Matt to develop a unique perspective – a combination of viewpoints and skills that keep his firm’s work original and evolving. Whether helping companies like Apple, GE or NFL design and manage billion-dollar product lines, or working side-by-side in an entrepreneur’s garage, Watson helps connect businesses to brands and brands to consumers, with a steadfast focus on thoughtful consumer experiences. We believe you should develop your brand and lead with it.
1. The market offers too many choices
2. Consumers have too little time to choose
3. Consumers tend to base their buying choices on trust
4. Trust is built through brand experiences
Ultimately, most people buy brands they trust, NOT products or services. Brands are far more than just a logo or name. Our system integrates into the fabric of your business plan – it’s not just trendy design (although, we offer that too.) For our clients, this simple shift in perspective has had profound impact on short-term and long-term financial growth, as well as financial savings and simplification across all of their marketing and communication efforts.
Today, Watson’s portfolio and team reflect some of the world’s top-tier firms, organizations, athletic teams and cultural icons who have embedded their trust in his direction and services. So whether you’re a Fortune 100 company or an entrepreneur looking to make a positive difference in the world, we’ll help make your ideas and dreams a reality. We’re always on the clock, just holler!
VALUES OF A STRONG BRAND
- Allows premium pricing and greater market share at the same price
- Differentiates your product and creates a barrier to entry
- Offers a strong platform for introduction of new products and services
- Improves customer retention and loyalty
- Enhances employee morale and pride
- Improves ability to attract top talent
- Increases attractiveness to business partners
- Drives shareholder value
- Achieves separation from your competitors
- Demonstrates to the world that you are different
- Reinforces a unique positioning platform
- Creates positive and lasting engagement with your audience
- Makes your business unforgettable
- Propels through the world on its own, becoming a no-cost, self-sustaining PR vehicle
- Provides a deep well of marketing and advertising images
- Rises above the goods and services you provide
- Dominates a category