We’re designers, writers, parents, mentors, musicians, marketers, volunteers, programmers, filmmakers, MBA’s and dreamers. For us, design and marketing fall somewhere between a passion, a sport and an obsession. WATSON CREATIVE is a Design-Led Marketing firm based in Portland, Oregon. Watson cut his teeth working as a designer for the international design firm – Lippincott, out of their NYC office. He then spent over ten years as a designer for NIKE, during which, he earned an MBA from George Fox University.
Overtime these diverse, deep experiences have allowed Matt to develop a unique perspective – an intermix of viewpoints and skills that keep his firms work original and evolving. Whether helping companies like Apple, GE or NFL design and manage billion dollar product lines, or working side-by-side in an entrepreneur’s garage, Watson helps connect business to brands and brands to consumers, with a steadfast focus on thoughtful consumer experiences. We believe you should develop your brand and lead with it.
1. The market offers too many choices.
2. Consumers have too little time to choose.
3. Consumers tend to base their buying choices on trust.
4. Trust is built through brand experiences
Ultimately, most people buy brands they trust, NOT products or services. Brands are far more than just a logo or name. Our system integrates into the fabric of your business plan – it’s not just trendy design (although, we offer that too.) For our clients, this simple shift in perspective has had profound impact on short-term and long-term financial growth – as well as financial savings and simplification across all their marketing and communication efforts.
Today, Watson’s portfolio and team reflect some of the world’s top tier firms, organizations, athletic teams and cultural icons who have embedded their trust in his direction and services. So weather you’re a fortune 100 company or an entrepreneur looking to make a positive difference in the world, we’ll help make your ideas and dreams a reality. We’re always on the clock, just holler!
Value of A Strong Brand
Allows premium pricing/greater market share at the same price
Differentiates product/creates barrier to entry
Strong platform for new product/service introduction
Improves customer retention and loyalty
Enhances employee morale/pride
Improves ability to attract top talent
Increases attractiveness to business partners
Drives shareholder value
Achieve separation from your competitors
Demonstrate to the world that you are different
Reinforce a unique positioning platform
Create positive and lasting engagement with your audience
Propel through the world on its own, becoming a no-cost, self-sustaining PR vehicle
Provide a deep well of marketing and advertising images
Rise above the goods and services you provide
Dominate a category