Creators

Consumer Goods

Image above: Circle by Disney

Improve
lives.

Consumer choice inversely impacts consumer loyalty. As choices grow, allegiances diminish. To combat the physics of an exploding marketplace, CPGs are doubling down on the power of brand to build interconnected experiences—stepping outside the literal box to attract and retain a new generation of consumer. Our team of strategists, creatives, and marketers has the product experience and design expertise to dig into how your brand improves lives and amplify that differentiation in unexpected, meaningful ways. From digital identity to packaging to experiential branding, we give you traction in an increasingly slippery market.

Select brands we’ve worked with:

Circle by Disney. Moccamaster. Chown Hardware. Nike. Smart Lab Toys. Skull Candy. Volante. Eddie Bauer. Tender Loving Empire. Soraa. InFocus. Volcafe Way. Pick Your Dish. Cascade Farms.

SERVICES OFFERED

Strategy

Creative

Activation

CONSUMER GOODS

We’ve created
with:

Diversity is our niche, our creative fuel.

SCOPE

Research, Strategy, Brand, Creative Direction, Guidelines – Copy, Photo, Illustration, Print, Packaging

Smart Lab Toys

SCOPE

Research, Strategy, Branding, Copy, Photo, Video, Animation, Print, Retail, Web, Digital + Traditional Marketing, Public Relations

View case study

Chown Hardware

SCOPE

Research, Strategy, Brand Refinement, Copy, Photo, Video, Animation, Print, Packaging, Tradeshow, Web, Digital Marketing

View case study

Moccamaster

SCOPE

Digital Marketing Strategy, Footwear Photography, Videography, Post Production, Copywriting

View case study

NIKE · Air Max Packaging

SCOPE

Global Research, Strategy, Brand Refinement, Copy, Photo, Video, Animation, Print, Web, Digital Marketing

View case study

CIRCLE by Disney

SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Packaging, Web, Digital Marketing

View case study

Barracuda

The objects of our lives.

“A rainbow is the product of physics working for your appreciation of beauty.” – Kyle Hill

Matt Watson
CEO / Executive Creative Director

In 1983 I designed a running shoe with a walkman attached to the heel. The swoosh on the lateral side was more akin to a banana than anything else. I was 8 years old.

Little did I know that I would one day be applying a similar concept of customization capabilities to NikeiD while working for the creators of the swoosh. Sadly, Nike has so far declined to launch a walkman-sneaker hybrid, but a kid can dream.

Today, I enjoy shaping lives through product experiences. Culturally, product is center stage for self expression and personal identity.

After years of consumer research and designing product for Nike, one statistic has stuck with me. 60% of the acceptance or rejection of a product is based on color. Not function. Not the form. But color and the story that color inspires us to purchase.

Think about that.

SCOPE

Research, Strategy, Design (UI/UX), Website, Digital Marketing

Skull Candy

SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Packaging, Web, Digital Marketing

Volante Skincare

SCOPE

Research, Strategy, Brand Refinements, Visual System and Guidelines

Eddie Bauer

SCOPE

Strategy, Creative Direction, Copy, Illustration, Print, Web, Membership

Tender Loving Empire

SCOPE

Research, Strategy, PR Campaign, Copy, Photo, Video, Animation, Print, Web, Environment, Digital Marketing, Campaigns

SORAA Lights

SCOPE

Research, Strategy, Brand Refinement, Copy, Photo, Video, Animation, Print, Web, Digital + Traditional Marketing, Campaigns, Public Relations

InFocus

FOOD + STUFF

SCOPE

Research, Strategy, Seasonal Brand Campaigns, Creative Direction, Design, Packaging, Environment and Merchandising Strategy

Fred Meyer

SCOPE

Research, Strategy, Copy, Photo, Video, Animation, Design (UI/UX), Print, Packaging, Web, Membership, Digital Marketing

Domaine Serene Winery

SCOPE

Research, Strategy, Brand Refinement, Creative Direction, Design, Packaging and Merchandising Strategy

Ben & Jerry’s

SCOPE

Research, Strategy, Brand, Creative Direction, Book Design, Sales Tools, Press Kit

View case study

The Cultured Chef

SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Packaging, Product, Web, Digital Marketing

Love Bottle

SCOPE

Research, Strategy, Brand Refinement, Copy, Photo, Video, Animation, Print, Packaging, Web, Ecommerce, App, Digital Marketing

Great Harvest Bread Co.

SCOPE

Research, Strategy, Campaign Creative – Copy, Photo, Design, Packaging, Web, Event, Digital Marketing

Moët & Chandon Champagnes

SCOPE

Research, Strategy, Copy, UI/UX Design, Website, Portal, In-the-Field App, Membership

Volcafe Way

SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Packaging, Web, Digital Marketing

Pick Your Dish

SCOPE

Research, Strategy, Campaign Creative – Copy, Photo, Video, Animation, Design (UI/UX), Print, Packaging, Web, Digital Marketing

Wild Roots Vodka

SCOPE

Research, Strategy, Campaign Creative – Copy, Illustration, Packaging Design, Campaign Landing Pages, Social Marketing

View case study

Budweiser Influencer Marketing

SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Packaging, Web, Digital Marketing

Cascade Farms

RELATED INTERESTS

Learn More

INDUSTRY - TECH

View case study

Article - Remastered

Learn More

Industry - Footwear + Apparel

SERVICES

Don’t compete.

As long as you’re willing to dig down (capturing, excavating, and manifesting the essence of who you are), you’ll know why you exist and how your ideas, products, and services can scorch the fields of competition.