CEO / Executive Creative Director
I’ve spent most of my life around athletes. I can vividly remember watching the Denver Broncos practicing for spring training at the University of Northern Colorado where my father taught Philosophy in the early 1980s.
My passion for sport lies both on and off the field—playing or working with athletes and sports teams. The opportunity to tell stories of adversity, work ethic, and the pride that inspires communities is a dream.
Prior to Watson, I spent over a decade as a designer at Nike. Today, my roster of work includes over 50+ professional teams, 60+ professional athletes, and numerous athletic brands.
From a new stadium launch with the San Francisco 49ers to a digital membership marketing strategy with the New York Yankees, every team has a story to tell.