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Nike packaging isn’t just functional—it’s a brand experience. Watson developed packaging for Niketown stores worldwide, weaving history into design. The signature pattern was built off the iconic waffle texture, a nod to Bill Bowerman’s original traction innovation using a waffle iron. This approach created a visual connection between Nike’s roots and its retail presence, reinforcing the brand’s relentless drive for innovation. As a Nike design agency, Watson ensured that every packaging element, from material selection to in-store presentation, aligned with Nike’s storytelling and customer experience strategy.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
