Strategy

Brand Strategy

Take a position,
and own it.

Without a blueprint, you can’t build a home. Without a strategy, you can’t build, sustain, and grow a brand. More than your logo or tagline, your brand is the expression of your vision—a manifestation of how you relate to your customers and the world-at-large. At Watson, we help you position your brand and market value proposition with a proven process that combines innovative methods with tried and true industry tools that we’ve refined over decades of experience.

SERVICES OFFERED

Brand audit
Target markets
Competitive analysis

Brand archetypes
Brand storytelling
Brand positioning

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WE WORK WITH

Brands that move us.

Umpqua Bank
Kaiser Permanente
San Francisco 49ers
Emerick Architects
Lifespace
Washington County
Chown Hardware
Intel
Oregon State University
Nike
Portland Timbers
InFocus
New York Yankees
San Jose State University
R&H Construction

Breakthroughs come from the cross-pollination
of experience, ideas, and expertise.

Brand strategy

Client
breakthroughs:

Diversity is our niche, our creative fuel.

SCOPE

Research, Strategy, Creative Direction, Campaign Copy, Photo, Video, Animation, Print, Web, Digital Marketing

Umpqua Bank
SCOPE

Research, Strategy, Campaign Branding, Copy, Photo, Video, Animation, Print, Web, Digital + Traditional Marketing

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Kaiser Permanente
SCOPE

Global Research, Strategy, Brand Refinement, Copy, Photo, Video, Animation, Print, Web, Digital Marketing

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CIRCLE by Disney
SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Campaigns, Digital Marketing, Membership, Events, Social

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Oregon Ballet Theatre
SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Packaging, Web, Digital + Traditional Marketing

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Gevurtz Menashe
SCOPE

Research, Strategy, Branding, Copy, Photo, Video, Animation, Print, Wayfinding, Web, Digital + Traditional Marketing

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Washington County Sheriff
Dig Deeper

raison d’être

Or, why we exist.

Strategy. Design. Storytelling. From lifestyle brands to tech, startups to venture capitalists, professional services to professional sports. We dig down to build up. We believe that a better, more inclusive future is possible. We’re not giving up on the promise of human connectivity. We stand in solidarity with our neighbors. Fighting on the side of diversity, equality, and inclusion is not a facade. It’s an attitude. A commitment. A call to action. There are no sidelines.

SERVICES

Don’t compete.

As long as you’re willing to dig down (capturing, excavating, and manifesting the essence of who you are), you’ll know why you exist and how your ideas, products, and services can scorch the fields of competition.

Strategy

Traveling the distance between the start of something and the point where it lights up the world.

Brand Strategy
Brand DNA
Consumer 360
Activation Mapping

Creative

Great creative engages the heart, the body, and the mind with transformative inquiries.

Branding
Design
Content
Digital

Activation

Beauty has to be seen to be beautiful. And anything beautiful has to perform.

Campaigns
Gamification
Digital Marketing
Optimization

Dig deeper