Performance Forecasting & Attribution Modeling

Data That Predicts. Attribution That Proves. Strategy That Holds.

Marketing leaders don’t just need dashboards—they need direction. Every dollar spent should come with a plan, a projection, and a pulse on performance. We turn data into decision support: building models that don’t just report on what happened, but shape what happens next.

From media spend to business impact, we help brands forecast outcomes, track attribution across the funnel, and refine campaign strategy over time. The goal isn’t just visibility—it’s clarity, alignment, and confidence in every move.

Performance Forecasting & Attribution Modeling

Data That Predicts. Attribution That Proves. Strategy That Holds.

Marketing leaders don’t just need dashboards—they need direction. Every dollar spent should come with a plan, a projection, and a pulse on performance. We turn data into decision support: building models that don’t just report on what happened, but shape what happens next.

From media spend to business impact, we help brands forecast outcomes, track attribution across the funnel, and refine campaign strategy over time. The goal isn’t just visibility—it’s clarity, alignment, and confidence in every move.

Forecasting That Anchors Strategy

Forecasting isn’t about perfect predictions—it’s about responsible planning. We build performance forecasts based on your historical data, channel benchmarks, audience behavior, and campaign goals. Whether we’re modeling lead gen, ecommerce sales, or awareness lift, we clarify what success looks like—and what it takes to get there.

Need to justify media investment to a CFO? Our proformas are built to stand up to the spreadsheet test. We map out spend versus return, ROI targets, break-even timelines, and paid media contribution to revenue. Then we align messaging and media strategy around those targets.

Because clarity at the start leads to smarter moves at every turn.

Services


Attribution That Reflects Reality

Attribution shouldn’t be an afterthought—it should be an insight engine. We build custom models (linear, time-decay, data-driven) to map real customer journeys across paid, owned, and earned media.

Using platforms like GA4, Funnel.io, Looker Studio, and CRM integrations (Salesforce, HubSpot), we analyze the entire funnel: first touch to final conversion. Our reports surface what’s actually driving ROI—not just where clicks happened.

We also help you communicate performance in a way that resonates with finance, product, and leadership teams—translating marketing effort into business value.

Micro Services

The wider the lens,
the sharper the view.

By intention, we work across industries—because depth matters, but so does breadth. Range fuels fresh thinking. Creative tension sparks better questions. And curiosity? That’s where the breakthroughs begin.

Quarterly Refinement. Long-Term Accountability.

We don’t do “set it and forget it.” Our attribution work connects directly to campaign optimization—so each quarter becomes an opportunity to learn, adjust, and improve. We evaluate:

  • Which channels over- or under-performed against forecast
  • How creative and content drove influence across the funnel
  • Where CAC, LTV, or ROAS metrics signal strategic shifts

The result? A smarter, leaner campaign roadmap—built on evidence, not instinct.

It's different here.

From Portland to Bend, Seattle to Sausalito—our teams are spread across the West Coast, nestled between forests, surf breaks, and the occasional volcano. The kind of landscape that fuels bold ideas and creative mischief.

Let's start at the beginning...

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