Project Description

Oregon State University

Beyond X, beyond O.

Oregon State University

Uniting Beaver Nation.

Oregon State University Athletics tapped Watson Creative as Agency of Record to manage the organizations brand and creative. We built targeted campaigns to catalyze anticipation and excitement for alumni, regenerating hope in a program that had been plagued by losing seasons. Our efforts helped raise more than $85 million in fundraising and the highest seasonal ticket sales in 15 years.





Content Strategy




150 years of tradition

rides on our shoulders.

Opportunity, tradition, change

Evolving the story.

Every strong brand must evolve. The fundraising arm of Oregon State Athletics began as the Beaver Club. The nomenclature transitioned to the Beaver Athletic Student Fund. We took it one step further with Beaver Nation—all built around the symbology of unity.

Taking a stand


One opportunity. One community. One education. One nation. One future. One legacy. One vision. One ticket. One spirit. One fight. One drive. One gift. Be bold. Unite our Beaver Nation.

Building new segment communication programs for staff, students, alumni, fans, and student athletes across OSU’s sporting ecosystem, our efforts helped raise over $85 million in fundraising and garner the highest seasonal ticket sales in 15 years.

Oregon State University


Breakthroughs come from the cross-pollination of experience, ideas, and expertise.

Ready to break through?

Let’s talk.