CEO / Executive Creative Director
That quote is from Joe Sparano, a designer and 3rd-8th grade technology teacher at Charles Wright Academy.
What Sparano says about design can be directly applied to software and technology.
At its best, tech yields to the solution it was created to solve—invisible to the user.
We work with a lot of product engineers and systems architects. The toughest thing we tell them? “Yes, this platform [app, program, SaaS] is incredible. Also, nobody cares.”
Nobody buys a drill bit because they need a drill bit. They buy drill bits to make holes.
We help our tech clients focus less on the immensity of features and benefits they’ve built into their products (the multitudinous drill bits) and more on addressing user rewards.