Don’t compete. Do what matters.
Philosopher Slavoj Žižek makes a good point about competition. “True triumph,” he writes, “is not victory over the enemy. It occurs when the enemy starts to use your language, so your ideas form the foundation of the entire field.”
Just look at what Xerox did to photocopy or what Google did to online searches. Neither company bothered much with competing. They were too busy standing apart, forcing the competition to play by their rules.
This isn’t easy. But if you can dig down (capturing, excavating, and manifesting the essence of who you are), you’ll know why you exist and how your ideas, products, and services can scorch the fields of competition.
Light up the world.
Anything new is created in a cloud of unknowing. Certainty is a pretty thought. Reality is a murky mess. Our job is to travel the distance between the start of something and the point where it lights up the world.
Diligent research, deep analysis. Mapping the market landscape to articulate strengths, weaknesses, opportunities, and threats.
Brand architecture, portfolio strategy. Leveraging our expertise in design and research to create new avenues of growth for your business.
Consumer journeys, conversion pathways. Excavating the anthropological, psychological, and sociological makeup of your customers.
Marketing ecosystem, content strategy. Employing the right assets at the right time to maximize the impact of your ideas, products, and services.
Ask over answer.
Answers can provide value, but questions prompt meaning. The people pushing boundaries are the ones asking the questions. Great creative engages the heart, the body, and the mind with transformative inquiries.
Verbal branding and naming. Taglines. Voice and tone. Topline messaging. Visual identity. Logo. Wordmark. Brand guidelines.
Experiential design. Print. Product packaging. Booklets. Direct mail. OOH (billboards, signage, banners). Events. Trade shows. Retail.
Copywriting. Content writing. Social content. Photography. Video. Animation. Graphics. Illustration.
Custom websites. Social media tools. E-commerce. SEO. CRM. Database integration. Hosting. Web analytics. API and custom software development.
Art. Heart. Math.
Beauty has to be seen to be beautiful. And anything beautiful has to perform. Beauty has to move the needle. Drive sales. Transform the ignorant into true believers.
Integrated campaigns. Content strategy. Event marketing. Public relations. Earned media. Paid digital media. Paid traditional media. Product launches.
Incentivized behavior. Shared experiences. Smart content. Profile intelligence. Enhanced experiences. Fan recognition. Social amplifier. Experience rewards.
Search engine optimization. Social media marketing. Pay per click. Content marketing. Email marketing. Social medial management. Analytics and reporting.
Goal and conversion KPI tracking. Customer journey tracking. Google analytics and search console tools. Site performance reporting. A/B testing.
Shovel, pickaxe, dynamite
Pick your path.
There’s talent. There’s a little luck. And there’s the cornerstone of great partnerships with incredible clients.
We believe great work happens when great people work together. That’s why we’re always looking for the next great person.