Philosopher Slavoj Žižek makes a good point about competition. “True triumph,” he writes, “is not victory over the enemy. It occurs when the enemy starts to use your language, so your ideas form the foundation of the entire field.”
Just look at what Xerox did to photocopy or what Google did to online searches. Neither company bothered much with competing. They were too busy standing apart, forcing the competition to play by their rules.
This isn’t easy. But if you can dig down (capturing, excavating, and manifesting the essence of who you are), you’ll know why you exist and how your ideas, products, and services can scorch the fields of competition.