Naomi Le Get is one of the most accomplished web analysts in Australia. We’re fans. “You can build once and build great,” she says, “but you can’t build once and build right. ‘Right’ is always changing. Build so you can optimize.” Amen, Naomi! Every campaign we launch is built for optimization. Monthly assessments, reporting, qualitative analysis, and analytics dashboards give us the data we need to pivot effectively—maximizing the impact of the campaign and exceeding KPIs we set with our clients.