CEO / Executive Creative Director
In 1983 I designed a running shoe with a walkman attached to the heel. The swoosh on the lateral side was more akin to a banana than anything else. I was 8 years old.
Little did I know that I would one day be applying a similar concept of customization capabilities to NikeiD while working for the creators of the swoosh. Sadly, Nike has so far declined to launch a walkman-sneaker hybrid, but a kid can dream.
Today, I enjoy shaping lives through product experiences. Culturally, product is center stage for self expression and personal identity.
After years of consumer research and designing product for Nike, one statistic has stuck with me. 60% of the acceptance or rejection of a product is based on color. Not function. Not the form. But color and the story that color inspires us to purchase.
Think about that.