Light up the world.
Art. Heart. Math.
We see patterns. We listen to feedback. We check our egos. We fail, and fail better. This is what it means to be a research-based creative studio: study, plan, build, launch, test. Assess. Revise. Repeat.
WE WORK WITH
Brands that move us.
San Francisco 49ers
Oregon State University
New York Yankees
San Jose State University
Reputation is everything.
"Watson Creative brings high level strategy and creative thinking to every project. Their commitment to authentic, inspiring experiences with creative excellence is what makes them stand out as an agency that delivers on their promise."
NIKE Sustainable Innovation
"InFocus started working with WATSON a little over four years ago. They have been a key partner to re-establish our brand are one of the few creative partners trusted by both my CEO and myself. Matt and his team have listened, built strategies and then help us project our brand aspiration. Their work has been a powerful signal showing who we have become to our end users, channel partners and more importantly to our global team."
“We know who we are and more importantly who we want to be,” said Loren Shaw, InFocus’ marketing director. “We don’t need an outside group to tell us that. What Matt and his team have done is listen, then help us project our brand aspiration. That has been a great and powerful signal showing who we have become to our end users, channel partners.”
Marketing Director InFocus
"It is not an easy task positioning your brand as a generalist firm, but at Scott | Edwards Architecture our diversity and unique culture are extremely important to us. In working with Watson Creative to nail down our positioning and strategy, we got a partner that was passionate about the process, really listened to what we had to say, were responsive, and brought great expertise and insights to the conversation. They were great to work with, and in the end delivered a thoughtful solution that bolsters our culture and our brand."
Marketing Director Scott Edwards Architecture
CEO + Executive Creative Director
Matt believes in:
Understated yet confident aesthetics. Simple, clean lines. The synergies between business and design. Competition. The fiercer, the better.
Watson’s executive leadership.
Backed by two decades of agency and client-side experience, Michelle oversees operations at Watson—optimizing the processes and tools that support the people who make Watson Creative. Launching her career as a writer and brand strategist, Michelle was quickly drawn to the connection points between research, strategy, and execution, with specific interest in how brand character is expressed across products, services, and marketing communications. She has driven cross-disciplinary design and marketing solutions for world class brands including: SirusXM, NIKE, Samsung, Intel, Wacom, Logitech, Graco, Rubbermaid, Precor, Memorex, TDK, Whirlpool, Microsoft, and Johnson & Johnson. As a fourth-generation Oregonian, Michelle likes to spend as much time as possible outside skiing, gardening and hiking with her dogs.
Favorite Authors: Toni Morrison, John Steinbeck, Philip Roth, Norman Rush, JD Salinger, Ernest Hemingway. Favorite Bands: Tribe Called Quest, Everything But The Girl, Erykah Badu, Dave Brubeck, Morcheeba, Nina Simone.
Greg got his start in design when he first touched a computer in 1985. He majored in design and history, then worked as a designer, art director, and photographer in the Portland area. He ran his own agency in South Florida in 2006, where he worked with both local and national clients, including MTV and the Waldorf Astoria and Hyatt hotel chains. He was Creative Director for MOSAK Advertising & Insights in Austin, Texas, working with a wide range of clients including the Texas Parks & Wildlife Department and 3M, helping create award winning local and national campaigns. Greg joined Watson Creative in 2015, where he heads up the creative department and makes the connection between strategy and the creative process.
First: make the work better, always make it better. Second: coffee, always coffee. Third: travel in the direction of your fears.
Alchemy is everywhere. Angi’s job is to extract it. As a shooting guard and three-year starter at St. Mary’s University, Angi launched her career by blending her love for sports and design at WinCraft. She partnered with the NFL, NBA, MLB, NCAA, MLS, and NASCAR to create custom designs for professional athletes and teams. After WinCraft, she dove headlong into agency life, collaborating with giants such as 3M and Douglas Elliman. Widely recognized for her creative expertise and talents, Adobe asked Angi to join the 2019 Adobe Illustration Grand Summit in New Delhi, India. There she worked with a team of her peers from around the globe and Adobe product engineers to advance future iterations of Illustrator. From print to digital, analytical to mystical, Angi’s intelligence and tenacity give her the ability to flex across the spectrum of commercial art: strategy to creative to execution. Whether crafting campaigns for the Oregon Symphony, rebranding a Silicon Valley VC firm, or directing a lifestyle photoshoot for the Washington County Sheriff’s Department, Angi’s deep design thinking transforms how brands are received by the world.
You’ll be presented with opportunities to excel. Opportunities to struggle. Opportunities to be significant. Opportunities to be humbled. Opportunities to cry hard, to be foolish, and to love. Embrace them all.
Colby’s focus is growth, creating situations for talent and teams to thrive. Whether developing business face-to-face, positioning brands, or leading the implementation of internal and external initiatives, Colby is driven to get it done. As a relationship builder, branding consultant, digital strategist, and marketing leader, from sales to company culture, Colby understands what it takes to deliver and has the proven capacity to execute.
If Colby were anything else, he’d be a park ranger in Kauai. As for pet peeves? Know-it-alls and people who wear flip-flops (the tank tops of shoes) on airplanes.
Mike has been leading dynamic teams toward sustainable success for 20+ years. His experience encompasses managing startups, driving business development, growing revenue, and securing key accounts. Drawing on a combination of data, instinct, and acumen, Mike quickly recognizes deficiencies and understands how employees, vendors, and clients interact and impact outcomes. Backed by a track record of creating significant monetary gains, operational turnaround, and delivering sustainability to organizational infrastructure, Mike is a team player and trusted advisor to senior leadership and key stakeholders.
Born and raised in Oregon, places that tug at Mike’s heart include Pacific City, Hood River, and Bend. Also, anywhere that includes a golf course.
Anything new is created
in a cloud of unknowing.
Our designers, writers, coders, producers, strategists, photographers, and filmmakers live this strange, beautiful work every day. We wouldn’t have it any other way.
Make it beautiful,
make it work.
Our sights are set on strategy, design, and storytelling. From lifestyle brands to tech, startups to venture capitalists, local businesses to professional sports teams. We build from the ground up. You dig?
Shovel, pickaxe, dynamite
Pick your path.
There’s talent. There’s a little luck. And there’s the cornerstone of great partnerships with incredible clients.
We believe great work happens when great people work together. That’s why we’re always looking for the next great person.