WATCH ADOBE x WATSON

Studio

No sidelines.

Don’t compete.

Light up the world.

Art. Heart. Math.

We see patterns. We listen to feedback. We check our egos. We fail, and fail better. This is what it means to be a research-based creative studio: study, plan, build, launch, test. Assess. Revise. Repeat.

Never stop.

WE WORK WITH

Brands that move us.

Umpqua Bank
Kaiser Permanente
San Francisco 49ers
Emerick Architects
Lifespace
Washington County
Chown Hardware
Intel
Oregon State University
Nike
Portland Timbers
InFocus
New York Yankees
San Jose State University
R&H Construction

People talk

Reputation is everything.

"Watson Creative brings high level strategy and creative thinking to every project. Their commitment to authentic, inspiring experiences with creative excellence is what makes them stand out as an agency that delivers on their promise."

Jana Panfilio

NIKE Sustainable Innovation

"InFocus started working with WATSON a little over four years ago. They have been a key partner to re-establish our brand are one of the few creative partners trusted by both my CEO and myself. Matt and his team have listened, built strategies and then help us project our brand aspiration. Their work has been a powerful signal showing who we have become to our end users, channel partners and more importantly to our global team."

“We know who we are and more importantly who we want to be,” said Loren Shaw, InFocus’ marketing director. “We don’t need an outside group to tell us that. What Matt and his team have done is listen, then help us project our brand aspiration. That has been a great and powerful signal showing who we have become to our end users, channel partners.”

Loren Shaw

Marketing Director InFocus

"It is not an easy task positioning your brand as a generalist firm, but at Scott | Edwards Architecture our diversity and unique culture are extremely important to us. In working with Watson Creative to nail down our positioning and strategy, we got a partner that was passionate about the process, really listened to what we had to say, were responsive, and brought great expertise and insights to the conversation. They were great to work with, and in the end delivered a thoughtful solution that bolsters our culture and our brand."

James Lee

Marketing Director Scott Edwards Architecture

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Watson’s executive leadership.

VP of Strategy

Greg Needham

Greg got his start in design when he first touched a computer in 1985. He majored in design and history, then worked as a designer, art director, and photographer in the Portland area. He ran his own agency in South Florida in 2006, where he worked with both local and national clients, including MTV and the Waldorf Astoria and Hyatt hotel chains. He was Creative Director for MOSAK Advertising & Insights in Austin, Texas, working with a wide range of clients including the Texas Parks & Wildlife Department and 3M, helping create award winning local and national campaigns. Greg joined Watson Creative in 2015, where he heads up the creative department and makes the connection between strategy and the creative process.

MISC.

First: make the work better, always make it better. Second: coffee, always coffee. Third: travel in the direction of your fears.

Full Bio
CEO + Executive Creative Director

Matt Watson

Creative lead. Business strategist. Sneakerhead. Matt cut his teeth as a designer at Lippincott NYC before joining NIKE as a senior member of its creative team for over a decade. After leaving Nike to take care of his father who was dying of cancer, Matt taught courses at local universities and freelanced from his drafty attic in North Portland. Today, Watson Creative is a multidisciplinary creative studio that shapes businesses from the inside out. Leading a team of researchers, strategists, creatives, developers, and storytellers, Matt has focused the studio’s diverse capabilities on a singular goal: to be counted among the best creative studios on the West Coast.

MISC.

Yells at: Oregon State Beavers. All-time, most favorite: Original Air Max 90. Magic superpower: Observation.

Full Bio

Careers

Make it beautiful,
make it work.

Our sights are set on strategy, design, and storytelling. From lifestyle brands to tech, startups to venture capitalists, local businesses to professional sports teams. We build from the ground up. You dig?

Open Roles