Footwear & Apparel2019-12-02T13:14:41-08:00

Creators

Footwear & Apparel

Always
evolving.

By 2023, the value of the athletic footwear industry is expected to be over $95 billion. And that’s just footwear. With so many options online for footwear and apparel, many brands struggle to gain top-of-mind awareness. To stand out, effective branding and knowledgeable product marketing are crucial. We’ve got this. Our CEO + ECD Matt Watson spent 11+ years at NIKE as part of their senior creative team. Our executive team represents experience across many big names in footwear, apparel, and equipment companies. From garage start-ups to global brands, our approach is unique and tailored to the ever-evolving world of footwear and apparel.

Select brands we’ve worked with:

Nike. Hi-Tec Boots. Korkers Footwear. Roadrunner Sports. Ariaprene. Barracuda. Clarino. Eddie Bauer. Anthropologie. Jumpshot Pro.

SERVICES OFFERED

FOOTWEAR & APPAREL

We’ve created
with:

Diversity is our niche, our creative fuel.

SCOPE

Research, Strategy, Campaign – Copy, Photo, Web, Digital Marketing

Hi-Tec Boots
SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Events, Retail, Web, Membership, Gamification, Loyalty, Digital Marketing

ROADRUNNER SPORTS – Retailer
SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Packaging, Web, Digital Marketing

Korkers Footwear
SCOPE

Research, Strategy, Brand Refinement, Copy, Photo, Video, Animation, Print, Web, Digital + Traditional Marketing, Public Relations

Ariaprene
SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Packaging, Web, Digital Marketing

Barracuda
SCOPE

Research, Strategy, Campaign – Copy, Photo, Video, Animation, Print, Packaging, Web, Digital Marketing

Clarino – Leathers
SCOPE

Research, Strategy, Brand Refinements, Visual System and Guidelines

Eddie Bauer
SCOPE

Research, Strategy, Creative Direction, Design UI/UX, Web Design

Anthropologie
SCOPE

Research, Strategy, Brand, Copy, Photo, Video, Animation, Print, Packaging, Web, Digital Marketing

Jumpshot Pro

Remember the Man.

“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works most intelligently.” – Bill Bowerman

Matt Watson
CEO / Executive Creative Director 

Bill Bowerman founded Blue Ribbon Sports in 1964 with a former student by the name of Phil Knight. A track-and-field coach at the University of Oregon, Bowerman opened Blue Ribbon’s first retail outlet in 1966. It took another six years for Bowerman and Knight to launch the first pair of Nike’s. Blue Ribbon finally rebranded as Nike in 1978. Two years later, the company went public.

It’s easy to forget that one of the most iconic brands in footwear and apparel was a slow burn. And that the blood, sweat, tears, and sheer intelligence (waffle irons! who knew?) would eventually change everything. “Just Do It” (Walt Stack) to “I Am Not A Role Model” (Charles Barkley) to “Dream Crazy” (Colin Kaepernick and USA Women’s Soccer), Nike has played the long game on branding. And that has helped the company rise from a pair of scrappy, innovative cobblers to bonafide cultural change agents.

My 11+ years as a Creative Lead at Nike has undoubtedly shaped Wason Creative into the studio that it is today. But our relentless pursuit of evolution will define our future. After all, as Bowerman once put it, “The real purpose of running isn’t to win a race, it’s to test the limits of the human heart.”

NIKE

SCOPE

Research, Strategy, Design (UI/UX), Creative Direction, Guidelines

NIKE ID + .com
SCOPE

Internal Learning Campaign – Research, Strategy, Creative Direction, Copy, Photo, Print, Environment, Packaging, Web

NIKE · Sustainability
SCOPE

Research, Strategy, Campaign – Copy, Photo, Print, Environment, Packaging, Web, Digital Marketing

Nike Training - New York
SCOPE

Creative Direction, Design and Executive Brand Workshop

NIKE – Leadership offsite & workshop
SCOPE

Research, Strategy, Campaign – Copy, Photo, Print, Environment, Packaging, Web, Digital Marketing

Nike Training - EPIC
SCOPE

Research, Strategy, Campaign – Copy, Photo, Print, Environment, Packaging, Web, Digital Marketing

Nike - Women's
SCOPE

Creative Direction, Category Visual System, Copy, Print, Web

NIKE - Young Athletes
SCOPE

Creative Direction, Visual System, Copy and Photography – Eco-system of assets

NIKE - Product photography
SCOPE

Research, Strategy, Campaign – Copy, Print, RV Design, Packaging, Web, Digital Marketing

NIKE - L.A.

RELATED INTERESTS

Industry - Arts & Entertainment
Article - Sports Culture
Services - Integrated Campaigns

SERVICES

Don’t compete.

As long as you’re willing to dig down (capturing, excavating, and manifesting the essence of who you are), you’ll know why you exist and how your ideas, products, and services can scorch the fields of competition.

Strategy

Traveling the distance between the start of something and the point where it lights up the world.

Creative

Great creative engages the heart, the body, and the mind with transformative inquiries.

Activation

Beauty has to be seen to be beautiful. And anything beautiful has to perform.

Dig deeper

Insights

Shovel, pickaxe, dynamite

Pick your path.

There’s talent. There’s a little luck. And there’s the cornerstone of great partnerships with incredible clients.

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We believe great work happens when great people work together. That’s why we’re always looking for the next great person.

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