Every brand has its own identity. Its own voice. Its own story. Before reimagining or building assets for your brand, it’s critical that you have a deep understanding of who you are and how you want to tell your story. But it can be difficult to look at these aspects of your brand objectively, and it can take a fair amount of research and development to arrive at a successful brand identity.
What makes a successful brand identity? Our work for our clients at Watson Creative almost always starts with a deep strategy dive to unearth these answers, and it’s a huge part of why we call ourselves a research-based creative studio. At Watson, we believe there are four key steps to building a brand:
- Competitor Audit
- Consumer 360
- Brand DNA
- Activation Map