Ideas

How to Build a Brand: Strategic steps to a successful brand identity

How to Build a Brand

Strategic steps to a successful brand identity

Every brand has its own identity. Its own voice. Its own story. Before reimagining or building assets for your brand, it’s critical that you have a deep understanding of who you are and how you want to tell your story. But it can be difficult to look at these aspects of your brand objectively, and it can take a fair amount of research and development to arrive at a successful brand identity.

What makes a successful brand identity? Our work for our clients at Watson Creative almost always starts with a deep strategy dive to unearth these answers, and it’s a huge part of why we call ourselves a research-based creative studio. At Watson, we believe there are four key steps to building a brand:

  • Competitor Audit
  • Consumer 360
  • Brand DNA
  • Activation Map

How to Build a Brand

Strategic steps to a successful brand identity

Every brand has its own identity. Its own voice. Its own story. Before reimagining or building assets for your brand, it’s critical that you have a deep understanding of who you are and how you want to tell your story. But it can be difficult to look at these aspects of your brand objectively, and it can take a fair amount of research and development to arrive at a successful brand identity.

What makes a successful brand identity? Our work for our clients at Watson Creative almost always starts with a deep strategy dive to unearth these answers, and it’s a huge part of why we call ourselves a research-based creative studio. At Watson, we believe there are four key steps to building a brand:

  • Competitor Audit
  • Consumer 360
  • Brand DNA
  • Activation Map

“It works because it’s very objective and it’s very scientific,” said Matt Watson, CEO + ECD of Watson Creative. Matt walks through each step of Watson’s strategy process in Bruce Eckfeldt’s podcast, Scaling Up Services.

Interested in building your brand on your own time? Brand Labs is a subsidiary of Watson Creative and provides a collaborative branding toolkit to successfully take your brand through each of our strategy steps. Go at your own pace with proven tools to help manage your brand.

Are you a brand design freelancer? With Brand Labs you can add a proven brand strategy system to your repertoire and enhance what you offer to your clients.

Explore Brand Labs

How to Build a Brand: Strategic steps to a successful brand identity
by Matt Watson