A good friend of Matt’s from Nike was looking to start her own business. It was important to her that she had all of her brand and marketing assets dialed before she left her position at Nike. While most businesses start by bootstrapping their business and then investing in branding after some growth, she started with her brand as a fundamental piece of her business plan. When she opened shop, she hit the ground running and hasn’t stopped. Today, Pick Your Dish servers numerous locations across Beaverton, Hillsboro and SW Portland.