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Soraa, a pioneering lighting company, came to Watson Creative for help in staging a launch event in New York City for its consumer line of advanced lighting products. Looking for ways to clearly demonstrate the quality of its products in an engaging and interactive way, we launched into research, building prototypes of exhibits and displays for the event. Leveraging the science behind the Soraa products and our experience in experiential marketing, we designed and oversaw construction of the final pieces. The Watson team then flew to NYC to oversee the installation and event.