Project Description

Wild Roots Vodka

Liquor Brand Content Strategy and Development

Authenticity, craft and sourcing local fruit are key pillars in what makes Wild Roots Vodka stand out in a crowded marketplace. In preparation for the launch of their new cranberry vodka, the Watson Creative team traveled to the bogs of Bandon, Oregon, strapped on some waders and filmed the day-long harvest of the organic berries that would ultimately make their way into batches of Wild Roots’ newest spirit. From the harvest in Bandon, to the bottling in Sisters, Oregon, we partnered with Wild Roots to tell their brand story and highlight their newest offering in the video below.


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