Services & Solutions

BRANDING · PRINT · DIGITAL · ENVIRONMENTS · PRODUCT

WATSON CREATIVE is a design-led creative consulting firm. We help local and global companies build great businesses by design by combining strategy, technology, design and brand in everything we do.

What follows is a linear overview of our process, but we encourage you to view it more as an “à la carte” menu than as a rigid step-by-step system. Different companies need to start at different points of the process: some of our clients simply need great design for a strategy already in motion rather than open-heart brand surgery. Whether you’re a Fortune 100 company or an entrepreneur looking to make a positive difference in the world, we’ll help make your ideas and dreams become a reality.

At WATSON CREATIVE, there is no middle man, no business developer, and no account manager. A member of our creative team works directly with each of our clients: we collaborate with you every step of the way to develop a long-term relationship founded on results and design-driven business innovation. We’re always on the clock; just holler!

STRATEGY

From sharing unique insights on your consumers to helping define your brand’s personality, we’ll assist you in blueprinting your business and establishing an effective communications plan that conserves your resources and exceeds your expectations.

Discovery
Consumer 360
Business Design
Marketing Plan

CREATIVE

Creativity is what gives brands traction in the marketplace. Our process, systems, and tools will help you craft authentic brand stories and memorable experiences that transform perceptions, enrich connections, and help people identify with the raw character of the brand.

Naming System
Brand System
Visual System
Design System

MARKETING

Our design-driven process blends top-shelf marketing into the very fabric of your product and service. At WATSON CREATIVE, we are relentlessly driven to accelerate the growth of our clients through innovative marketing-disruption.

Digital Marketing
Public Relations
Experiential Marketing
Advertising

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PROPRIETARY SOLUTIONS

Over our numerous collaborations with with clients ranging from pro sports teams to community banks, we have developed a number of proprietary solutions that combine our years of expertise across a wide range of industries into sturdy, flexible proprietary solutions.

CUSTOMIZATION

Engage your customers in your brand like never before with our customization solutions. From customized footwear to social media-powered content, crafted DYI is a growing design macrotrend, which you can leverage thanks to WATSON CREATIVE’s customization experts.

CUSTOMIZATION
MEMBERSHIP // LOYALTY

Whether you’re a pro sports team or an elderly care center, it pays to reward your customers for their loyalty. Our proprietary membership systems allow you to interact with your fans like never before, and empower them to become your brand ambassadors throughout the marketplace.

MEMBERSHIP // LOYALTY
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INDUSTRY SOLUTIONS

From global Olympic initiatives to family-owned startups, from NFL sports teams to elderly care centers: each of our projects gives us a unique perspective that we can leverage to turn your brand into a game changer. Here are a few of the industries in which we have already proven ourselves.

Establishing liquor brands has been all the rage over the last decade. As a result, the market is being flooded with alcohol brands in all flavors, types, sizes and shapes, all vying for consumers’ top dollar. Some customers will go over every single detail of your branding from font color and wording to the very […]

The case of WATSON CREATIVE client Ahman Green is revealing of how to build a successful VIP brand. Green is a Hall of Famer who played along Brett Farve with the Green Bay Packers. Today, he is a high-profile endorser in the Midwest, a frequent guest speaker and a sports analyst. Not only that, but he […]

From financial services to healthcare, from engineering consulting to community banking, WATSON CREATIVE can help build your brand into a marketplace success story. We’ll help you discover the essence of your professional brand and express it in a manner irresistible to your customers. How your business presents itself to clients is often the tipping point […]

Today, WATSON touches nearly every arena in the nation as well as events around the world from branding to event campaigns and from digital loyalty systems to social incentive programs. The emotional connection between a team and its fans represents a huge economic value. For this reason, WATSON CREATIVE has built integrated systems across all consumer […]

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SPEAKING, WORKSHOPS & CONSULTING

Matt Watson is an accomplished speaker, consultant and educator within numerous organizations,
conferences and universities. He offers workshops, one-on-one trainings, and ongoing support
services focused on design, marketing and overall business strategies. Below is a brief sample list
of our workshops. For a complete list including descriptions, or for specific requests, drop us a line.

SPEAKING

Design as Innovation
Consumer & Market Research
Design Management
Retail Math & Metrics
Trend Forecasting & Storytelling
User Experience Design
Building a Creative Workforce
Social Media & SEO Strategies

WORKSHOPS

Leadership Engagement
Brand Immersion & Training
Brand Activation Playbooks & Toolkits
Marketing Plan Workshops
Brand Positioning & Strategy
Measurement & Tracking
Sales Innovation Trainings

CONSULTING

Innovation & Product Development
Creative Direction
Brand Management
Strategic Planning
Marketing & Sales
Sustainability
Corporate Mergers & Diversification

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